by Association
content & product Studio
By Association is a creative studio that, for the past two decades, has designed and created content, products and brands which are informed and amplified by a proprietary consumer insights engine. Across our social media properties, including @thefatjewish and @babewalker, we directly engage with a cross-generational audience of millions, all day, every day, in the comfort of their own pockets.
PROJECTS
At By Association, we work to forge a deeper relationship with audiences, allowing them to feel a connection to an aspirational version of themselves (younger, hipper) “by association” with our projects. Through our approach, we have sold multiple television shows and movies; written and published seven best-selling books; created the fastest growing wine brand in the country and the official wine of the NFL; and more recently launched a health care product for the gig economy.